We began with a comprehensive website audit and local competition analysis. We review your website to identify strengths, weaknesses, and untapped opportunities. Our local SEO services experts do competitive analysis to identify who is at the top of the rankings. Where did they focus their strategy. If you know what it takes to rank well locally, you’ll be able to thrive in even the toughest competition. During a local SEO competition analysis, a simple competitor proximity check is all you need to know how far away your competitors are in your particular market.

The outcome? A tailored roadmap that serves as the foundation for your local SEO agency campaign.

Local keyword research is crucial for businesses aiming to boost their visibility in local searches. It involves identifying the terms consumers in the area use when looking for nearby products or services. Effective keyword research ensures that SEO efforts target the right terms, enhancing visibility to local customers. To conduct keyword research, our local SEO company team identifies core terms like “hairdresser” or “lawyer.” Then proceed to expand core terms with modifiers like “best” or “near me.” We also include your locations like “Albany” or “NY”. Then organize keywords by search intent: commercial, informational, or navigational.

By strategically integrating these keywords into your website content, we ensure that your business is seen and becomes a top choice for local consumers.

Once the local SEO services team has laid the groundwork with the website audit, our next step is to optimize your on-page elements for local searches. We optimize meta tags, headers, and content to align with local keywords identified during our research. Additionally, we ensure that your business information is consistent across various online platforms.

Simultaneously, we focus on localizing your website, local business listings, claiming and optimizing profiles on platforms like Google My Business, Yelp, and other relevant directories. This enhances your online visibility and provides potential customers with accurate and up-to-date information about your business.

One of the most essential practices of our local SEO service is to create accurate NAP citations, ensuring that your business name, address, and phone number are accurate and up-to-date across online search engines such as Google and Yelp, as well as local directories. It’s crucial to ensure that your business is listed on reputable directories and that you provide complete information. While looking for local citation opportunities, we ensure your listing is updated regularly to ensure they’re as accurate as possible. This will help increase your visibility on local search engines and build trust with potential customers.

Creating useful, relevant, and locally focused content is essential for improving your site’s localization standing and on-page optimization. Good quality content also drives inbound traffic, increasing your online and business visibility. That’s why local SEO agency main focus is to create quality localized content for your business authority. Our SEO content writers create content hubs that run along your location pages. Our E-E-A-T-focused content helps you get listed in upcoming local events, gather a directory of local businesses, or share local news and opinions.

Building a robust local link profile is essential for elevating your local SEO. We engage in outreach and relationship-building with local businesses, organizations, and influencers to secure high-quality, relevant backlinks. These local connections enhance your credibility in search engines’ eyes and contribute to a strong sense of community.

Our commitment to transparency extends to our reporting process. Regular updates and detailed reports keep you informed about the impact of our local SEO strategy. We track key performance indicators, such as local search rankings, website traffic, and customer interactions. This data-driven approach allows us to refine our strategy continuously, ensuring that your business stays ahead in the competitive local market.